In Singapore, digital marketing services typically cost S$1,500 to S$10,000 a month (2026). One channel, such as SEO or Google Ads, usually runs S$1,500 to S$3,000 a month for an SME, while several channels together cost S$4,000 to S$10,000. Ad spend is usually separate, and these ranges come from agencies' own published price pages.
How much does digital marketing cost in Singapore?
Most Singapore SMEs pay S$1,500 to S$3,000 a month for one channel and S$4,000 to S$10,000 a month for several, according to published agency price pages. Broader agency guides put the overall range at S$1,000 to S$10,000 or more a month.
There is no government fee schedule for marketing services, so every range below is taken from an agency's own published pricing or guide. Treat them as a picture of the market rather than fixed rates. We checked each figure on 31 October 2026.
| Service | Typical published range | Where the figure comes from |
|---|---|---|
| One channel for an SME (for example SEO or Google Ads) | S$1,500 to S$3,000 a month | BestSEO pricing page |
| Several channels together | S$4,000 to S$10,000 a month | BestSEO pricing page |
| Digital marketing overall | S$1,000 to S$10,000+ a month | Halo Tech Media FAQ page |
| SEO from an agency | About S$2,000 a month on average; S$1,000 to S$5,000+ | First Page Digital SEO page; Halo Tech Media FAQ page |
| SEO from a freelancer | S$200 to S$800 a month | First Page Digital SEO page |
| Paid media management | 15% to 25% of ad spend | BestSEO pricing page |
| AEO / GEO (AI answer visibility) | About S$1,000 to S$2,500 a month to start, up to S$8,000+ | Synapse Arrows 2026 agency review |
| Website design (one-off project) | From S$6,800 at one agency | BestSEO pricing page |
What changes the price of digital marketing?
The number of channels, the amount of content produced each month, the size of your ad budget, who does the work and whether you need newer services such as AEO all move the price. Contract terms and account ownership matter too.
- Number of channels. One channel sits around S$1,500 to S$3,000 a month; running SEO, ads and social together pushes the bill to S$4,000 to S$10,000.
- Content volume. Content is often priced by output. BestSEO, for example, prices content from S$2,300 a month for four to six long-form pieces.
- Ad budget. If the agency charges a percentage of ad spend, its fee rises as your budget grows.
- Freelancer or agency. First Page Digital puts freelance SEO at S$200 to S$800 a month, against an agency average of about S$2,000.
- Newer services. AEO and GEO, which aim to get your business named in ChatGPT, Gemini or Google AI Overviews answers, are usually quoted separately.
- One-off builds. A new website is normally a project fee on top of any monthly retainer.
Retainer, percentage of ad spend or project fee: how do agencies charge?
On the agency pages we checked, SEO, social media and content are priced as monthly retainers. Paid ads can be a fixed retainer or 15% to 25% of ad spend. Websites are quoted as one-off project fees.
A fixed retainer is easier to budget for and doesn't change if you raise your ad spend. A percentage fee ties the agency's pay to the size of your campaigns, which can work well for small budgets but gets expensive as spend grows. Ask any agency to show both options if it offers them, and compare the total monthly cost at the budget you actually plan to spend.
Are ad spend and GST included in the agency's fee?
Ad spend is usually not included: the money paid to Google, Meta or TikTok is separate from the agency's management fee. GST varies. BestSEO states its prices include GST where applicable, but other agencies may not say, so ask.
When you compare quotes, write down three numbers for each agency: the management fee, the ad budget and whether GST is in or out. Two quotes that look similar can differ by several hundred dollars a month once these are lined up.
How much does AEO or GEO cost in Singapore?
AEO and GEO retainers start from about S$1,000 to S$2,500 a month and reach S$8,000 or more, according to a 2026 review of Singapore agencies published on Synapse Arrows' site. Few agencies publish these prices.
The same review found that only 5 of the 17 agencies it looked at published AEO or GEO prices, so most quotes will come after a call. Ask which AI tools are tracked and how results are reported. PULSE Digital's AEO and GEO service, for example, covers ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews and checks a fixed set of prompts every month, with pricing on enquiry.
Are lock-in contracts normal for digital marketing?
Terms vary by agency, so check them before you sign. Ask how long the minimum term is, how much notice you must give, and whether you keep the ad accounts, website and content if you leave.
Account ownership is the point people most often forget. If the agency owns your Google Ads or Meta account, you can lose your campaign history when you switch. PULSE Digital works on month-to-month terms with one month's notice, and its clients own the ad accounts and everything it builds. Whoever you choose, get the terms in writing.
Which digital marketing agencies publish their prices?
Only a few Singapore agencies publish figures. The table shows what each agency on this page states on its own site, checked on 31 October 2026. Where an agency doesn't publish prices, we say Price on enquiry rather than guess.
| Agency | Published prices | GST |
|---|---|---|
| PULSE Digital | Price on enquiry (custom plans based on scope) | Not stated |
| BestSEO | SEO from S$2,800 a month; Google Ads from S$2,000; social media S$1,500 to S$5,000; content from S$2,300; reputation management S$1,500 to S$5,000; web design from S$6,800 one-off | Included where applicable |
| First Page Digital | SEO from S$1,800 a month; local SEO from S$1,800 a month | Not stated in the figures checked |
The guide below lists the agencies whose own pricing or service pages we checked. We will add more as we verify them.
At a glance
| # | Business | Best known for | Google rating | Price |
|---|---|---|---|---|
| 1 | PULSE Digital | SEO, AEO/GEO and paid ads on month-to-month terms, with clients owning every account | On enquiry | |
| 2 | BestSEO | Published monthly prices for SEO, Google Ads, social media, content and reputation management | Not published | S$1,500 |
| 3 | First Page Digital | SEO packages from S$1,800 a month, with local SEO offered as a separate package | Not published | S$1,800 |
Best known for: SEO, AEO/GEO and paid ads on month-to-month terms, with clients owning every account
PULSE Digital runs SEO, AEO and GEO, Google Ads, Meta and TikTok Ads, ChatGPT Ads, web design, copywriting, social media, and TikTok Shop and KOL commerce. Work is month to month: clients own the ad accounts and everything PULSE builds, and can end with one month's notice. Its AEO/GEO service checks a fixed set of prompts every month across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
Clinics are served by a separate healthcare team working within MOH advertising rules, with a "No Enquiries, No Fee" offer: if a clinic misses an agreed number of enquiries in its first 90 days, PULSE stops charging its management fee. Prices are on enquiry.
- Services
- SEO, AEO and GEO, Google Ads, Meta and TikTok Ads, ChatGPT Ads, web design, copywriting, TikTok Shop and KOL commerce, social media
- Credentials
- Certified Google Partner (as stated on its website)
- Address
- 320 Serangoon Road, #11-12, Centrium Square, Singapore 218108
Visit website: PULSE DigitalCall +65 8761 6177Full profile: PULSE Digital
Best known for: Published monthly prices for SEO, Google Ads, social media, content and reputation management
BestSEO, run by Best Marketing Agency Pte Ltd, is one of the few Singapore agencies that publishes a full price list. SEO starts from S$2,800 a month, Google Ads from S$2,000, content from S$2,300 for four to six long-form pieces, and social media and online reputation management each run S$1,500 to S$5,000 a month. Web design starts from S$6,800. Prices are in SGD and include GST where applicable, and paid media can instead be billed at 15% to 25% of ad spend.
It suits businesses that want to compare figures before a sales call, with SEO, ads, social and reputation work from one company.
- Services
- SEO, Google Ads, social media, content, online reputation management, web design
- Founded
- 2019
- Price
- From S$1,500 SEO from S$2,800 a month; Google Ads from S$2,000 a month; social media S$1,500 to S$5,000 a month; content from S$2,300 a month (4 to 6 long-form pieces); reputation management S$1,500 to S$5,000 a month; web design from S$6,800 one-off. SGD, including GST where applicable. Paid media can also be billed at 15% to 25% of ad spend. bestseo.sg
Best known for: SEO packages from S$1,800 a month, with local SEO offered as a separate package
First Page Digital publishes starting prices for its SEO work. Its SEO packages start from S$1,800 a month and cover keyword research, content, technical SEO and link building. Local SEO is sold as a separate package, also from S$1,800 a month. Its SEO page also puts the average cost of SEO in Singapore at about S$2,000 a month in 2026, and notes that freelancers charge S$200 to S$800 a month.
It suits businesses whose main need is organic search and who want a published starting figure. GST treatment isn't stated in the figures we checked, so confirm it when you ask for a quote.
- Services
- SEO, local SEO
- Price
- From S$1,800 SEO packages from S$1,800 a month; local SEO packages from S$1,800 a month. GST not stated in the figures checked. firstpagedigital.sg
How do you compare digital marketing quotes fairly?
Ask each agency for the same scope in writing: which channels, how many pieces of content, the ad budget, the fee model, GST, the minimum term and who owns the accounts. Then compare total monthly cost, not headline prices.
- Confirm whether the quote is a fixed fee or a percentage of ad spend.
- Check what is delivered each month, such as reports, articles or new ads.
- Ask whether set-up or website work is charged separately.
- Get the notice period and account ownership in the contract.
Frequently asked questions
How much does digital marketing cost a month in Singapore?
Published agency prices put one channel at about S$1,500 to S$3,000 a month for an SME and several channels at S$4,000 to S$10,000 a month. Ad spend paid to the platforms is usually separate.
Is ad spend included in the agency's fee?
Usually not. The fee covers the agency's work, and the budget paid to Google, Meta or TikTok is separate. Some agencies charge their management fee as 15% to 25% of ad spend instead of a fixed retainer.
Do digital marketing prices include GST?
It depends on the agency. BestSEO states its prices are in SGD and include GST where applicable. Others don't say, so ask for the figure with GST shown.
How much does SEO cost compared with Google Ads or social media?
On BestSEO's price list, SEO starts from S$2,800 a month, Google Ads management from S$2,000 and social media from S$1,500 to S$5,000. First Page Digital's SEO packages start from S$1,800 a month.
Are lock-in contracts normal?
Terms vary, so check the minimum period and notice before signing. PULSE Digital, for example, works month to month with one month's notice, and clients keep the ad accounts and everything built for them.
How much does AEO or GEO cost?
A 2026 review on Synapse Arrows' site puts AEO and GEO retainers at about S$1,000 to S$2,500 a month to start, rising to S$8,000 or more. It found only 5 of 17 agencies published prices.
